Valspar Paint Drips

Valspar wanted a set of visually striking 3D assets to showcase the richness, texture, and fluid beauty of their paints in motion. The aim was to create visuals that felt tactile and premium, while being versatile enough for multiple campaign formats.

I developed a series of high-fidelity paint drip simulations in 3D, focusing on realistic fluid motion, surface tension, and the subtle interplay of light on wet paint. Each simulation was fine-tuned to capture the natural flow and viscosity of the product, making it feel authentic yet visually captivating.

The final assets were used across social media, presentations, and marketing campaigns, providing Valspar with a flexible library of premium content. The realism and quality of the simulations helped elevate the brand’s visual identity, reinforcing its position as a leader in paint innovation.

Agency - Dentsu Creative

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