Kellogg’s Town
A new home for Kellogg’s Promotions
Kellogg’s Town is an interactive, isometric-style digital world created to engage families with the brand in a playful, online setting. The experience invited users to explore a colourful virtual town filled with mini-games, brand characters, and hidden surprises.
Bringing Kellogg’s town to life
I animated motion assets that brought the main town environment to life — from moving vehicles and animated shopfronts to playful environmental details. I also created animations for several of the in-game experiences, ensuring a cohesive style throughout. In addition, I produced the promotional PR video that introduced Kellogg’s Town to audiences, blending in-game footage with storytelling elements to capture its charm.
The animations added warmth, energy, and personality to the digital world, helping the experience feel alive and immersive. The PR video became a key tool for launching the platform, building excitement and engagement among families.
Agency - Dentsu Creative