Pizza Express updated its customer app — used for in-store ordering, collecting rewards, and accessing exclusive offers — and wanted animations that would give the interface a warmer, more engaging feel.
I created a suite of animated assets covering key areas of the app experience, from reward unlocks and promotional banners to small UI flourishes that guided user interaction. Each animation was designed to reflect Pizza Express’s friendly, playful brand identity while ensuring smooth integration with the app’s functionality.
The animations added personality and usability to the interface, making the app more inviting to use and encouraging repeat engagement from customers.
Agency - Whitespace