Our Only World is a UK-based marine conservation charity focused on protecting ocean ecosystems. This campaign used bold, attention-grabbing illustrations with provocative headlines such as “Saving Dolphins is a Waste” and “Don’t Bother Saving the Sharks” — each followed by a powerful subtext explaining the importance of protecting the bottom of the food chain so the top can thrive.
I brought the illustrations to life with subtle animations that mimicked the natural movements of each animal, paired with a gentle water-like distortion effect over the text. The motion was designed to feel organic and hypnotic, drawing the viewer in to read the full message.
The animations were displayed across digital and social platforms, as well as on large-format billboards in cities across the UK. The combination of striking visuals and unexpected messaging created a memorable, thought-provoking campaign that drove awareness and donations for the charity.
Agency - Whitespace