Keeper of Light: Transforming Glasgow’s Iconic Mural Through Projection Animation
For the launch of The Social Hub Glasgow, we created a show-stopping moment that would celebrate their community-focused mission. Partnering with MadeBrave and event partners, we brought one of Scotland's most iconic murals to life: Smug One’s "Keeper of Light".
The mural itself is a striking 10-storey piece of urban art, renowned for its detail and scale. Our goal was to translate this physical artwork into a dynamic light projection animation that could captivate the audience during a high-profile launch event. The key challenge was maintaining the integrity of the original mural while enhancing it with movement, timing, and light that could read across the massive scale of the building.
Our Approach
Creative Collaboration: We worked closely with MadeBrave and The Social Hub to ensure the animation matched the brand’s vision while respecting Smug One's original artwork.
Animation Design: The animation was carefully crafted to complement the mural’s textures and forms. Each movement was synchronized to accentuate key features of the artwork while creating a sense of life and motion.
Technical Execution: Partnering with Double Take Projections, we mapped the animation precisely onto the 10-storey mural, accounting for perspective, scale, and lighting conditions. This ensured a seamless visual experience for all attendees.
Event Integration: The projection was timed to the event’s programming, delivering a captivating visual narrative that engaged both live audiences and online viewers.
The Impact
The projection wowed attendees and online audiences alike
Over 440k views on social channels within days
A bold example of physical creativity translating to digital virality
When creativity meets courage, the result is unforgettable. This project proves that bold, experiential design can create moments that live on long after the event ends.
Credits
Mural Art: @smugone, SWG3 Arts
Creative Direction: MadeBrave
Animation: Chris McIntyre
Event Production & Rollout: Becky White @SALAD
Projection: Double Take Projections
Client: The Social Hub (B Corp™)