Adobe — OFFF Barcelona 2025
We created a striking key visual for OFFF Barcelona 2025, one of the world’s leading design festivals. The challenge was to take this static design and translate it into an engaging, versatile motion piece.
I built the visual entirely in 3D, adding depth, texture, and dynamic camera movements to bring the artwork to life. The creative idea behind the piece was to represent different creative journeys coming together — each flowing ‘brush’ element carried its own unique texture and style, weaving through the iconic Adobe frame. I also adapted the assets for multiple formats, ensuring they worked seamlessly across both print and digital.
The outcome…
The final visuals were used online, on social media, and at the festival itself — from large-scale print installations for the Adobe stand to stage visuals during Adobe talks. The animation captured the vibrant, collaborative spirit of OFFF while staying true to Adobe’s creative vision.
Agency - Dentsu Creative