Poptopia is an interactive digital experience from Pringles, designed to host mini-games, competitions, and promotions in a playful, branded world. The experience invites users into a vibrant, snack-themed universe that blends gaming with marketing engagement.
Collaborating with a team of motion designers, I helped develop a suite of animation assets for use throughout the Poptopia experience. This included animating whimsical floating islands—the central visual motif of the world—along with dynamic in-game animations that enhanced gameplay feedback and user immersion. We also created a Rive-based animated launch screen component, ensuring smooth, lightweight performance across devices while maintaining Pringles’ bold, colourful brand style.
The assets seamlessly integrated into the Poptopia platform, contributing to an engaging, visually cohesive environment. Our work helped bring the fictional snack world to life, enhancing user enjoyment and reinforcing the fun, adventurous personality of the Pringles brand.
Agency - Merkle